Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands.
The battle over SEO practices is over. It’s been a long fight, but Google has won, and shady SEO agencies have been left to drag their wounded link farms and keyword-stuffed pages from the proverbial battlefield.
Google’s victory has been so sound, in fact, that they’ve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users.
This doesn’t mean that SEO is dead (despite all the click-bait and misinformation to the contrary). It has simply, finally, matured. Understanding how Google has shaped the current SEO landscape is the first step to taking full advantage of search in promoting a brand.
Read the rest of the article here http://searchengineland.com/google-won-pr-battle-seo-thats-good-thing-232761
Google’s victory has been so sound, in fact, that they’ve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users.
This doesn’t mean that SEO is dead (despite all the click-bait and misinformation to the contrary). It has simply, finally, matured. Understanding how Google has shaped the current SEO landscape is the first step to taking full advantage of search in promoting a brand.
Read the rest of the article here http://searchengineland.com/google-won-pr-battle-seo-thats-good-thing-232761